Açaí Verão · 2025 . 2026
Açaí Verão: Brand, Illustration & Go-to-Market
A trilingual B2B brand and product site for a global superfruit company — illustration, design system, content, strategy, layout, and go-to-market in one shipped package.
Problem
A global superfruit company needed a polished, credible B2B presence to win distributors, franchisees, and importers across multiple markets — and to present a broad product line clearly, in three languages, to very different commercial audiences.
Approach
I created the illustrations and visual assets in Adobe Illustrator, then designed and built the site layout in Webflow, structuring the content around distinct go-to-market journeys (distribute, export, import, franchise). I mapped and documented the full process in Miro to keep a complex, multilingual, multi-audience build coherent from concept to launch.
Outcome
A live, trilingual (English, Portuguese, Spanish) B2B site that turns a wide product range and a complex partner funnel into clear, commercially focused storytelling — the same translate-product-into-messaging work this kind of role demands.