Isadora Koike Portfolio
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API-economy startup · 2024

Brand & Go-to-Market Assets: API Digital Transformation

Brand system and go-to-market collateral for an API-economy startup — from strategy to the decks that sold it.

API Coach brand guidelines — cover and typography spread
Launch Any brand guidelines — cover and colour palette spread

Problem

A digital-transformation consultancy needed to reposition itself in the API economy — but its story was abstract, technical, and hard to sell. The brand didn't match the ambition.

Approach

I co-developed the rebranding strategy and built the visual system from the ground up: logo, typography, color, and a flexible toolkit for decks and collateral. I facilitated remote co-design workshops to turn fuzzy ideas into tangible guidelines, then produced the customer-facing materials the sales team actually used — including assets for an affiliated API coaching platform.

Outcome

A coherent brand and a repeatable collateral system that let a technical company finally sound as sharp as it was. The kind of work this role is made of.